Improve The Efficiency Of The Auto Industry Enterprises Marketing System

The article explores the theoretical and methodological basis for improving the efficiency of the marketing system of the automotive industry. Scientific proposals and practical recommendations for improving marketing efficiency with a methodological approach to performance evaluation based on criteria and indicators aimed at a comprehensive study of the factors influencing the effectiveness of the marketing system of automotive enterprises.


INTRODUCTION
Today, the brand of the automotive industry has a strong position in world markets. In turn, the brand of the automotive industry requires the development of effective marketing strategies, the implementation of systemic tasks to improve them, taking into account the tastes and desires of consumers. In practice, the globalization of production is assessed by the extent to which the marketing strategies of industrial enterprises are used in today's environment, which has become an important criterion for ensuring a high level of competitiveness of automotive enterprises.
In the world practice, a large part of the costs of automotive enterprises leads to the organization of high-tech and science-intensive production, development of marketing OCLC -1091588944 strategies for international markets, implementation of marketing strategies in the industry, large-scale research to ensure investment potential and competitiveness. In particular, expanding the capacity of the automotive industry requires special attention to the development of marketing strategies aimed at increasing its contribution to sustainable economic development in the global market. In this regard, it is important to form a marketing system that measures the criteria for assessing the marketing effectiveness of industrial enterprises, the processes of their formation, the behavior of consumers dominating the market, measuring the level of profitability.
The formation of the marketing strategy of the automotive industry is of great importance in the implementation of the tasks of increasing the industrial potential of Uzbekistan. This issue is addressed in the Action Strategy for the Development of the Republic of Uzbekistan for 2017-2021: "Further modernization and diversification of industry through the transition to a qualitatively new level of hightech processing industries, primarily on the basis of deep processing of local raw materials." » [1] has been identified as one of the important tasks. Effective implementation of these tasks requires research aimed at shaping the marketing strategies of the automotive industry in Uzbekistan. and a number of other economists, in this study, the organization of production of high-tech and science-intensive products using marketing strategies in industrial enterprises, new marketing aimed at the development of industrial enterprises Theoretical and methodological bases of the introduction of services and increasing the competitiveness of the national economy are studied. However, the situation with the formation of marketing strategy and improvement of its structural structure in the context of international competition in the automotive industry has not been scientifically studied.

ANALYSIS AND RESULTS
According to scientific research, it is vital to find and produce products that are new in terms of novelty, quality, consumer qualities, forming new markets and new consumer demand. Automotive companies need to have at least 3-5 years of reserves to succeed in the global market and to predict the return on investment. Delay in entering the market, in essence, prolongs the life cycle of the product in the market or in the growth phase, and the chosen strategies fail altogether. Therefore, it is advisable to adopt a marketing strategy as the main approach in solving these problems.
In contrast to mass communications, the use of modern marketing strategies in the automotive industry is the most effective means of direct communication with consumers, which plays an important role in increasing the transparency and efficiency of retail trade. In turn, the structure of the marketing strategy of the automotive industry: the tasks of competitiveness in the market; marketing opportunities; tasks in the field of automobile production; areas of activity include TB (Figure 1  As a result of the implementation of marketing strategies in the automotive industry, the following efficiency is achieved:  Increase in exports, increase in the level of localization;  Effective satisfaction of the needs of the domestic market;  Development of foreign trade with countries;  Creation of ecological environment, increase of market share, increase of enterprise income, increase of number of loyal customers.
The effectiveness of the marketing activities of the automotive industry is necessary to ensure the implementation of its economic and financial, market activities, strategic and tactical plans, the achievement of positive results in domestic and foreign trade. In this case, it is expedient to determine the effectiveness of innovations in the automotive industry by dividing them into a number of blocks. In this regard, we recommend the following additive model to determine whether the marketing strategies implemented by the automotive industry increase or decrease the efficiency of economic activity over a period of time: